Scientific and objective survey methods Comprehensive overview of healthcare techniques and processes Experienced interdisciplinary team from healthcare and industry

Why are market entry studies so important?

Market entry studies can provide insight and a solid basis for entry.

What are the advantages of a market entry study?

Knowledge about the consumer market First contact with customers Customized material for marketing Better understanding of the product

How does a market entry study work? How long does one take?

In the case of a model project study, after the market research the study is carried out with a 2-week long design phase. During this time Hypotheses defined. The product is then installed and compared. analyzed in order to scientifically prove whether the product has a market has a need or The monitoring phase can last between three and six months. The goal Here, open questions from the design phase still need to be answered and a comprehensive documentation. The conclusion of this study contains reports, presentations and marketing Content that is created in the last two weeks of implementation.

Expansion

Market entry studies

Germany’s central location in the EU with access to 26 member states makes it an ideal location for international companies to enter this market. Germany is known for its innovative small and medium-sized enterprises and globally successful companies.

Our team will provide you with a feasibility study to understand the market needs and drivers to lay the foundation for expansion.

Market entry analyses

We support you in entering the German healthcare market

Germany’s central location in the EU with access to 26 member states makes it an ideal location for international companies to enter this market.
Germany is known for its innovative small and medium-sized enterprises and globally successful companies. The German medtech market is decentralized and diverse, with institutions with different interests and needs.

In addition to the unique business environment and the associated opportunities for cooperation, Germany offers a very interesting market for all types of market entry. Anyone entering the German healthcare market for the first time needs to understand the local market dynamics and competition. With us at your side, you will receive the ideal support to achieve your goals.

Our team provides you with useful knowledge from start to finish. IFOHRA understands the obstacles that international companies face and provides knowledge and practical solutions for your go-to-market strategy. We prepare a feasibility study for you so that we can provide you with concrete evidence that it is worthwhile for you to enter the market. In addition, we support you in the formation of a suitable team, surveys, as well as the verification of operating strategies and the development of marketing content.

Request a market entry study

IFOHRA understands the obstacles that international companies face and provides knowledge and practical solutions for your go-to-market strategy.

MedTech market entry studies

Workshops & validation strategies

Our team will provide you with a feasibility study to understand the market needs and drivers to lay the foundation for expansion. The first step for the company is to understand the target segment and analyze its competitors. This is followed by a draft of the study for the client with clear assumptions and project objectives.

In addition, we offer proactive management in the form of workshops and validation strategies. Detailed reports and presentations that include data analysis are presented in the following studies.

These studies help international companies to get an idea of the German healthcare market, find specific niches and develop marketing strategies for a particular target group.

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